About SpaFest

Learn about the people and where it all started

About SpaFest

The purpose of SpaFest Is to look at the integrative and purposeful role of wellbeing for the benefit of people, planet and health. During SpaFest you will enjoy a unique opportunity to ditch all of the badges, labels and sales chats that are the norm at other events in order to just connect with like-minded people and appreciate your time together. This event is committed to giving back to charitable and wellness causes.

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The Organisers

SpaFest Founder

Amanda Winwood

Amanda Winwood is Managing Director (and Queen of Hugs) at Made for Life Organics and founder of SpaFest and Cancer Touch Therapy within Made for Life. From the heart of Cornwall, Amanda has pioneered ethical and organic skincare and wellness for nearly 20 years. She and her team have trained more than 2,000 therapists in spas across the UK to confidently offer their services to people with mental health issues and also those complex health needs including going through cancer. Made for Life Organics is in the top five per cent of 4,000 global B Corp companies and one of the 26 founding companies of the B Corp Beauty Coalition. Amanda founded SpaFest in 2017 to bring the industry together to focus on people, planet and health.
SpaFest Treasurer

Frances Hayter

Our treasured treasurer, Fran has supported SpaFest since its inception and has worked tirelessly to ensure everyone can enjoy a safe event. With 40 years of service to the beauty industry, Fran has managed operations at iconic spas including Harrods, Harvey Nichols and Selfridges with Regis. She also launched the Dove Spa group for Unilever into the UK, Spain, Canada and Germany before setting up her own consultancy.

Fran now helps others to run successful businesses and is a major shareholder of Plasma Elite, Only Footcare, Elite Skin Rejuvenation and Clinic Must-haves.

Founding editor and owner, European Spa magazine

Sarah Camilleri

Sarah Camilleri is the founding editor and owner of European Spa magazine and its affiliated daily news website europeanspamagazine.com both of which are trusted business resources designed to serve spa and wellness hospitality leaders worldwide. European Spa’s international success is built on its reputation for in-depth expert content derived from comprehensive ‘in-the-field’ research and journalistic integrity.

Sarah’s level of commitment to the spa and wellness industry is inspiring and her passion for seeking out and sharing the latest innovations in beauty, wellbeing, fitness and preventative health services drives her mission to serve the wellness sector globally.

In 2020, she was invited to join the British Beauty Council as an Advisory Board Member. She also supports the Global Wellness Institute’s Leading Well From Within Initiative as a coalition partner and has supported the work of SpaFest since its inception.

Advisory Board

Chairman Advisory Board SpaFest

Brian Hunter

Brian has worked in the hospitality industry all his life and in the spa sector for the last 25 years. After beginning his career overseas, Brian opened both The Scotsman Spa and One Spa at the Sheraton Grand Hotel. More recently he was Director of Spa Developments, a Glasgow-based spa design and consultancy company, then Owner and Principal of the prestigious Mary Reid International Spa Academy. Brian become involved with the Lifehouse Spa & Hotel in Essex in 2012 as Operations Director until late 2015 and is currently Spa Director, Kohler Waters Spa at The Old Course Hotel Golf Resort and Spa, St Andrews.
CEO and Founder of BC SoftWear Ltd

Barbara Cooke

Barbara was born in Sweden and spent her early childhood there until the whole family moved to the UK, in her early teens. After completing a Business Studies degree, she spent 20 years selling Financial Software to large corporates.

Barbara was looking for a complete change of career at the same time as also wanting to spend more time with her growing children, so in 2001 she set up BC SoftWear, and she carried on working from home until the first office/warehouse in 2007. BC SoftWear has grown in the 20 years of trading, to the substantial company it is today, supplying over 10,000 customers worldwide, and over 85% of UK Spas.

Founder of Kalm Horizons & Contributing Editor of European Spa magazine

Mark Smith

Mark Smith is The Spa Man. One of the few male spa writers in the world, Mark has been writing about men’s grooming and wellness for over 20 years. Reviewing spas since 2007 he is Contributing Editor at European Spa magazine, and has written for Vogue, Tatler, and the Daily Telegraph. Originally from Tasmania and now based in Sussex he has always found solace and healing by the sea.

Practicing mindfulness for over a decade, he has combined the therapeutic benefits of the sea with meditation, aromatherapy, visualisation, affirmations, self-massage, sound therapy and simple breath work techniques in his new venture, Kalm Horizons.

Co Founder & Director - ishga

Leon Trayling

Leon is a passionate believer in Spa, Wellness, Hospitality and all it stands for especially its ability to make people feel good. He has over 25 years of experience in the industry working for global brands like Marriott Hotels to small luxury independent properties and exclusive private members clubs, more recently he held the role of Group Spa Director of IHG (UK). His proudest achievement to date is as the Co-Founder and Director of ishga Skincare, This role gives him the opportunity to develop ishga as a company focused on having a positive impact on consumers, employees, wider society and the environment.
Co-Founder of Dröm UK

Kicki Carlsson

Kicki Carlsson is the Ambassador for, and Co-Founder of, Dröm UK. She was born and raised in Sweden and learnt about the benefits of sauna and steam bathing from an early age. She has helped to make positive wellbeing more accessible to a wider audience through Dröm UK, which she founded in 2002 with Barry Smith. Kicki is passionate about helping people to understand how to get the best out of their spa bathing experiences and immerses herself in the wellbeing industry promoting Dröm UK at key networking events. In her spare time, she enjoys yoga and long country walks, preferably with a pub stop midway!
Founder of The Executive Fitness Foundation.

Iain Bell

Iain is an expert in health and wellness with a skill set developed over 3 decades. His expertise is on lifestyle medicine, holistic well-being and as a highly acclaimed international speaker.

Iain’s training and background reflects an extensive directory of skills including university lecturing, detoxing, human physiology, physical training and therapy. Iain’s approach is people centric-working closely with individuals and companies to leverage potential and live more productive and healthier lives.

Iain has appeared on BBC, ITV and Channel 4. He is a long term supporter and presenter at SpaFest.

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